Alex Heberling

I’ve been pretty obsessed with UNIQLOCK lately.  It’s a beautiful piece of web art, designed as viral marketing for UNIQLO, a Japanese clothing line.  Chris initially linked it to me, and the first time I saw it, I was captivated for about ten solid minutes.

The music was done by Tomoyuki Tanaka of Fantastic Plastic Machine, who also made the featured music in the Superflat Monogram Louis Vuitton video; the choregraphy was done by Yuichi Kodama and AIRMAN.

The video clips feature lithe young women with the wardrobe naturally provided by UNIQLO.  Before I knew anything about this work, I figured that it must all have something to do with the clothing, which changes slightly from clip to clip.  There are even several seasons of the clock, in which different sets of UNIQLO’s clothing is featured.

When I first drafted this post last week, the clock had not changed over to the Fall/Winter version, which just started on October 23rd, so instead of the colorful t-shirts, the girls are now in very comfy winter clothes, and from what I’ve watched of it, have changed settings to an airport.  (The image accompanying this post is a screencap from my favorite clip from the library footage.)

Be prepared to sit and stare for awhile if you visit.  Older ‘seasons,’ as they are called, can be watched by clicking on the Menu tab on the left side of the screen and selecting the archives.  My favorite scenes from season 3 were of the girls in the library, and whenever the puff balls were edited in with the footage.

I really want a pair of those pleated skorts from season 2, since they look oh-so-comfortable and very cute.  (But I get the feeling that UNIQLO doesn’t do plus-sizes.)